MEDIA ALERT: Introducing Strava S.O.F.T.

FOR IMMEDIATE RELEASE (1 April, 2021, San Francisco, CA): The leading fitness tracker for running, cycling and dozens of other sports, Strava, announces the next exciting step in their technology’s evolution. The global coronavirus pandemic that began in 2020 and continues into 2021 showed that exercise enthusiasts would not be deterred from achieving their fitness and sporting goals (to the extent allowed by local health code). More people got outside and got moving than in other any year since the product’s launch in 2009 for both their physical and mental health.

Obviously, the other major force that has reshaped society in the USA and abroad in the last year is the quest for racial justice and police accountability. In keeping with both these movements toward a healthier and more just society, Strava is releasing a parallel version of their software called Strava S.O.F.T. — Slow, Old, Fat, Tired. This change is a major step forward to make the fitness world more inclusive of our many speed-challenged, mature, differently-sized, and fatigued athletes. At Strava (which means strive in Swedish), we pride ourselves on meeting challenges just like our 70 million customers do in the app. Strava S.O.F.T. is the next wave of exercise and a key to the future of sport itself!

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Trek Bicycle Austin: An Update

The sale, transfer, rebranding and re-opening of Bicycle Sports Shops to Trek Bicycle Austin is complete. (Although as I cycled by the Lamar Main Store yesterday, and Guadalupe the other day, the old signage is still there.) They sent a message saying:

The beginning of a beautiful friendship. Hey, Austin! We’re Trek Bicycle, and we’re so excited to join your community. Your local Bicycle Sport Shops are now Trek Bicycle stores, and we’re dedicated to carrying on their legacy of incredible customer service, community involvement, and—of course—awesome bikes and gear. We welcome you to drop by one of our five locations to see what’s new. We can’t wait to ride with you!

Here are some more details about the cha-cha-changes.

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Tidbits from the Life of a Cyclist in Austin

I got a flat tire last night, but not just any flat tire. The tube exploded with a loud BANG! and so did the tire. The thing is, I was at a well-known high-crime drug corner, and for a second I thought someone was shooting at me with a gun. Then I realized the air was gone from my rear tire and my pedaling was over for the night. The guys hanging out at the convenience store parking lot knew it wasn’t a gunshot, though. There was a police officer parked in the lot, and a bus came along pretty quickly. Even more fortunate was that I was near the house of a member of the North East Austin Texas Bike Group, and her husband kindly took me home in their mini-van. Thanks, Thomas! It’s good to know people.

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Five Bike News Stories from Around Texas

One of the blogs I follow is one I find hard to read. That’s because it seems like most days BikingInLA usually has coverage of a bicyclist fatality . It’s a major downer for me, and I’m sure everyone. But it’s important to hold the City of Angels and car drivers’ feet to the fire. Also, the author has a ton of other good stuff in there. If you can get past the gloom and doom, it’s worth a read. Here are a few Texas stories I found and thought I’d share with y’all. Thanks, BikingInLA! Keep fighting the good fight.

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Austin Bicycle News Roundup for March 23, 2019

Update: The bus driver who apparently murdered Anthony John Diaz was arrested for manslaughter. The woman was fired from Capital Metro and will have to answer for taking four prescription drugs that had side effects of drowsiness. Let’s hope there is some justice. For more about this developing story, see this Austin American-Statesman article. You can read my two posts about him here: First Austin Bicyclist Death of 2019 – Anthony John Diaz and also here: Ride of Silence to Ghost Bike for Anthony John Diaz – Presente!. For more, and cheerier, Austin cycling news, keep on reading!

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