MEDIA ALERT: Introducing Strava S.O.F.T.

FOR IMMEDIATE RELEASE (1 April, 2021, San Francisco, CA): The leading fitness tracker for running, cycling and dozens of other sports, Strava, announces the next exciting step in their technology’s evolution. The global coronavirus pandemic that began in 2020 and continues into 2021 showed that exercise enthusiasts would not be deterred from achieving their fitness and sporting goals (to the extent allowed by local health code). More people got outside and got moving than in other any year since the product’s launch in 2009 for both their physical and mental health.

Obviously, the other major force that has reshaped society in the USA and abroad in the last year is the quest for racial justice and police accountability. In keeping with both these movements toward a healthier and more just society, Strava is releasing a parallel version of their software called Strava S.O.F.T. — Slow, Old, Fat, Tired. This change is a major step forward to make the fitness world more inclusive of our many speed-challenged, mature, differently-sized, and fatigued athletes. At Strava (which means strive in Swedish), we pride ourselves on meeting challenges just like our 70 million customers do in the app. Strava S.O.F.T. is the next wave of exercise and a key to the future of sport itself!

Continue reading

News Flash: People of Color and Women Ride Bicycles, Too, Dammit!

Bikes Are Colorblind, They Just Want to Be Ridden

It’s Black History Month in the United States of America, so it would be bad form for a progressive to not pay homage to that (which I did earlier when mentioning the impact of the Black Panther movie) Some people have the mistaken belief that only rich white men in Spandex ride bicycles. They are wrong.

Where I live, I frequently see people of color riding bicycles, usually at night, apparently commuting home from work. They usually don’t have lights or helmets or fancy bikes. But they are cyclists just the same, risking their lives to go about their lives, which includes transporting themselves with their own people power. Leonel Hernandez, who died last month, was one of them.

Today, within the space of 10 minutes, I met a black dude named Ivory and a couple from Thailand named Nukul and Rung, each on a bike. You really meet the coolest people on bikes — of whatever color, status or nationality. You never would probably barely even see them from your motorized steel pollution cage.

Continue reading