MEDIA ALERT: Introducing Strava S.O.F.T.

FOR IMMEDIATE RELEASE (1 April, 2021, San Francisco, CA): The leading fitness tracker for running, cycling and dozens of other sports, Strava, announces the next exciting step in their technology’s evolution. The global coronavirus pandemic that began in 2020 and continues into 2021 showed that exercise enthusiasts would not be deterred from achieving their fitness and sporting goals (to the extent allowed by local health code). More people got outside and got moving than in other any year since the product’s launch in 2009 for both their physical and mental health.

Obviously, the other major force that has reshaped society in the USA and abroad in the last year is the quest for racial justice and police accountability. In keeping with both these movements toward a healthier and more just society, Strava is releasing a parallel version of their software called Strava S.O.F.T. — Slow, Old, Fat, Tired. This change is a major step forward to make the fitness world more inclusive of our many speed-challenged, mature, differently-sized, and fatigued athletes. At Strava (which means strive in Swedish), we pride ourselves on meeting challenges just like our 70 million customers do in the app. Strava S.O.F.T. is the next wave of exercise and a key to the future of sport itself!

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The Next Door App: Lost Pets, Stuff for Sale and Hatred of People on Bikes

People on Bikes and Lanes for Them Are Here to Stay

Today I was going to post about a Safe City Cycling Class, but due to cedar fever, my body was devoid of most energy.  So I posted up in my bed to take an extended siesta.  I’m still feeling as if I were run over by a truck, so bear with me.  I hope to attend the next class on Saturday and report on that then.  Looking around for a topic, I realized the Next Door War on Cyclists going on today would be a “fun” one.  Not being sure about permissions and copyrights, I will just quote from there instead of put whole posts.  When someone brings out the word “douche” and they’re not French or talking about a shower or feminine hygiene, let’s just say it gets pretty heated.

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