Dude, Come to the Dark Side of E-Bikes

After years of pedaling a person-powered bicycle, and complaining all that time about the physical difficulties of the same, I have relented. I got an electric bike. It’s April in Austin, and the weather is by turns, rainy, cool, hot, humid, or windy. But overall, it’s nice, and spring is in the air, perfect for hopping on a pedal-assisted machine and ambling about town on errands or just for a recreational ride. So has A Dude really gone to the dark side?

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Top 10 Tips for the Aging Cyclist

Hi. Your dude here. I recently griped again about that which ails me. I’m somehow but barely managing to keep biking each day, even when it’s slow to low mileage. It occurred to compile a list, a la Letterman (David), though not as amusing, but more useful. (No wives were cheated on my or interns schtupped in the making of this blog post, having neither, wife, intern, nor hit TV show.) Anyway, if you’re doing things right, you are currently still alive as you read this and so you’re aging, too. Very relatable. So, if you bike, walk, hike, run, swim, etc. you might resonate with the idea that the old bod is not able to do what it used to do (be do be do). Without further ado, and no doo doo, here’s…. Dudey!

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MEDIA ALERT: Introducing Strava S.O.F.T.

FOR IMMEDIATE RELEASE (1 April, 2021, San Francisco, CA): The leading fitness tracker for running, cycling and dozens of other sports, Strava, announces the next exciting step in their technology’s evolution. The global coronavirus pandemic that began in 2020 and continues into 2021 showed that exercise enthusiasts would not be deterred from achieving their fitness and sporting goals (to the extent allowed by local health code). More people got outside and got moving than in other any year since the product’s launch in 2009 for both their physical and mental health.

Obviously, the other major force that has reshaped society in the USA and abroad in the last year is the quest for racial justice and police accountability. In keeping with both these movements toward a healthier and more just society, Strava is releasing a parallel version of their software called Strava S.O.F.T. — Slow, Old, Fat, Tired. This change is a major step forward to make the fitness world more inclusive of our many speed-challenged, mature, differently-sized, and fatigued athletes. At Strava (which means strive in Swedish), we pride ourselves on meeting challenges just like our 70 million customers do in the app. Strava S.O.F.T. is the next wave of exercise and a key to the future of sport itself!

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