Trek Bicycle Austin: An Update

The sale, transfer, rebranding and re-opening of Bicycle Sports Shops to Trek Bicycle Austin is complete. (Although as I cycled by the Lamar Main Store yesterday, and Guadalupe the other day, the old signage is still there.) They sent a message saying:

The beginning of a beautiful friendship. Hey, Austin! We’re Trek Bicycle, and we’re so excited to join your community. Your local Bicycle Sport Shops are now Trek Bicycle stores, and we’re dedicated to carrying on their legacy of incredible customer service, community involvement, and—of course—awesome bikes and gear. We welcome you to drop by one of our five locations to see what’s new. We can’t wait to ride with you!

Here are some more details about the cha-cha-changes.

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