Research bands, sessions, films, etc. in advance. If you’re a middle-aged person like me, reading lists of younger music acts is like reading another language: you don’t understand a word. But unless you use the Filter by genre or Listen features on the SXSW app and also Spotify or other music streaming service, you are doomed to wander into random bars and are likely to get stuck listening to something you hate. There are also plenty of Twitter pages and websites that help you with making choices.
10 Ways to Make the Most of South by Southwest (SXSW)
