It’s complicated. And not unlike many people’s relationship status, there’s a lot going on. I’m not a journalist and this isn’t an extensively researched analysis of the industry. From what I’ve gleaned, and experienced first-hand from contacting half a dozen Austin, Texas bicycle shops, the supply chain is busted thanks to the COVID-19 pandemic. There’s apparently a byzantine network of large and small shops, distributors, manufacturers, brokers and more behind the scenes. Normally, tons more people re/discovering bicycling for exercise, transportation, stress-relief, and other reasons would be a good thing. But it’s that same demand coupled with crippled supply chain that is making it a feast for some and a famine for others. You can read all about that later, but here’s the story of one dude just trying to fix his bike so he can Just Keep Pedalin’.
It’s hard to not write about the elephant in the room when it’s far, Far FAR! bigger than that. Coronavirus is like sunlight, or water — except that it’s poisonous for many, and deadly for some. There are I’m sure much more eloquent attempts to explain and interpret what’s going on. After all, I’m just A Dude who rides a bicycle and blogs about it. My tiny corner of the internet is just one example of something a few humans think is kinda cool, or interesting, or important, but in reality is not. It’s frivolous, navel-gazing distraction.
And yet, we each do what we can to cope, to survive, and maybe again even to thrive. So I’m writing this blog. And it occurred to me that maybe I’ve learned a few lessons from biking 100-175 miles a week for 22 weeks in a row that might help me and you get through this. How do you eat an elephant? One bite at a time. (I’m not really suggesting you do that; please don’t.)