Fat — the word — makes a lot of people uncomfortable. If it’s in your food, it’s delicious. But too much of it on a human body is not cool. It’s stigmatized by many, from celebrities to cyclists, and even in the nutrition field, even though it’s one of the three macronutrients along with protein and carbohydrates, and our bodies need it to survive. (Don’t EVEN get me started on carbs. I’m a carbon and water-based life form; how about you?) But back to fat. (Made you think of back fat there, didn’t I?) So we use euphemisms like overweight, heavy, chunky, plus-sized, big, cuddly, and my favorite because it’s Yiddish: zaftig. I like fathlete (fat + athlete), even though I didn’t coin it. And as Strava told us in my post before last in their MEDIA ALERT: Announcing Strava S.O.F.T., “If you sweat, you’re an athlete.” If I may paraphrase Kermit the Frog, my point is this: It ain’t easy bein’ lean.Continue reading
MEDIA ALERT: Introducing Strava S.O.F.T.
FOR IMMEDIATE RELEASE (1 April, 2021, San Francisco, CA): The leading fitness tracker for running, cycling and dozens of other sports, Strava, announces the next exciting step in their technology’s evolution. The global coronavirus pandemic that began in 2020 and continues into 2021 showed that exercise enthusiasts would not be deterred from achieving their fitness and sporting goals (to the extent allowed by local health code). More people got outside and got moving than in other any year since the product’s launch in 2009 for both their physical and mental health.
Obviously, the other major force that has reshaped society in the USA and abroad in the last year is the quest for racial justice and police accountability. In keeping with both these movements toward a healthier and more just society, Strava is releasing a parallel version of their software called Strava S.O.F.T. — Slow, Old, Fat, Tired. This change is a major step forward to make the fitness world more inclusive of our many speed-challenged, mature, differently-sized, and fatigued athletes. At Strava (which means strive in Swedish), we pride ourselves on meeting challenges just like our 70 million customers do in the app. Strava S.O.F.T. is the next wave of exercise and a key to the future of sport itself!Continue reading
Tom Brady, Bicyclist: Lessons from the G.O.A.T. Quarterback
Super Bowl LV (55, which like singer Mr. Samuel Hagar, I cannot drive) happened, and I watched almost all of it. I missed some of the first quarter because I was out riding my bicycle. Usually I don’t bother to watch millionaires try to knock the tar and feathers out of each other, but since I’m biking less I had the time and heard it would be a good game, I tuned in. Love him or hate him (this article explains why), it seems pretty clear to me that with more Super Bowl wins than anyone else including his former team, Thomas “Tom” Edward Patrick Brady Jr. truly is the G.O.A.T. (Greatest Of All Time) quarterback of professional American footballer. It’s good to be a Tampa Bay Buccaneer fan right now; not so much for the New England Patriots.
As it relates to this blog, it turns out he also rides a bike: He does a charity bike event every year for folks with disabilities, the Best Buddies Challenge. Also, he rides around town with his wife, a kid on the back, or his dog in a basket on the front.or alongside on a leash. He’s even taken teammates on mountain bike trips to Montana. So what can mere mortals like you and I learn from an elite athlete like him? Let’s see.Continue reading