Major and Marginal Meliorations in My March Machinations

After bad ass and boss blogger Sorryless said he was starting his New Years resolutions on February 1, and with the spring equinox approaching, I decided to renew my vows so to speak and add more to some of my many healthy habits. I’m pleased to report, for those who care to read about and take whatever inspiration they may from them, that I succeeded by accomplishing all four objectives. That’s what’s up with what one person said was a lifestyle blog. Who me? An influencer? I hardly know her! (Ha! That’s an old Vaudevillian comedy trope.) Let’s get right to the details of what I did and some tips on how you too can add some healthy habits, if that’s your jam. Or preserves. Or other type of tasty fruity spread. Anyway, yeah, I did some stuff and it wasn’t that hard, either. Kind of like how George Costanza on Seinfeld claimed he was the architect who designed the addition to Guggenheim. Yes, exactly like that.

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MEDIA ALERT: Introducing Strava S.O.F.T.

FOR IMMEDIATE RELEASE (1 April, 2021, San Francisco, CA): The leading fitness tracker for running, cycling and dozens of other sports, Strava, announces the next exciting step in their technology’s evolution. The global coronavirus pandemic that began in 2020 and continues into 2021 showed that exercise enthusiasts would not be deterred from achieving their fitness and sporting goals (to the extent allowed by local health code). More people got outside and got moving than in other any year since the product’s launch in 2009 for both their physical and mental health.

Obviously, the other major force that has reshaped society in the USA and abroad in the last year is the quest for racial justice and police accountability. In keeping with both these movements toward a healthier and more just society, Strava is releasing a parallel version of their software called Strava S.O.F.T. — Slow, Old, Fat, Tired. This change is a major step forward to make the fitness world more inclusive of our many speed-challenged, mature, differently-sized, and fatigued athletes. At Strava (which means strive in Swedish), we pride ourselves on meeting challenges just like our 70 million customers do in the app. Strava S.O.F.T. is the next wave of exercise and a key to the future of sport itself!

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